Monday, August 14, 2006

"Price Reduced" Signs Give Buyers the "Wrong" Message

I'm really busy with the stuff that pays my bills. But please do check out this excellent post over at the SoCal Real Estate Bubble Crash blog. It points out some of the sleazy marketing practices that real estate agents are currently being encouraged to follow. And click on the blogger's recently added ads and help him make a few pennies to justify his time and effort.

Here are some tidbits from the post to whet your appetite:
Listing Agent Advice
1. Price Reductions:
Please do not put a “price reduced” banner on your listings, and if you have one up, please take it down. It “falsely” advertises to the neighborhood that prices in the area are going down. What is more true is that sellers are lowering their expectations and becoming realistic. Plus: For we who show property, it does not instill confidence in our potential buyers.

Sold Signs: When the listing goes into escrow, please put an “in escrow” or “sold” banner on the sign! The days of a panicked buyer, desperately looking on their own for a home, are long gone. Once again, we are advertising to the neighborhood the wrong information.
Plus: Imagine how potential buyers feel seeing all those for sale signs. Do you really think you’re helping them enter the market?
Signs: If you have a listing where there are other (or many) for sale signs nearby, I would recommend that you call the other agents and see how many of them will remove their signs from their listings. At the very worst, rotate your signs until one (or more) of the listings sell, then make sure it has a sold sign on it!

2 Comments:

Anonymous Yookli said...

Breathtaking though a tacit admission from shrill number 1 that things are bad.

Aug 14, 2006, 12:57:00 PM  
Blogger John Doe said...

As my wife said, Watts is the Real Estate Industry's "God" down here in SoCal. I am confident that if you walked up to any given realtor, you'd have better luck asking them to spout out Gary's economic forecast than to tell you who is president.

Aug 14, 2006, 4:52:00 PM  

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